Expertise

KC Goundiam is a thought leader, startup founder and CEO who shares her business insights and expertise at conferences and events across the globe.

In 2014, KC founded Red Dot Digital, a digital strategy and management consulting firm that she launched in 2014. She went on to found B2BeeMatch.com, a membership-based business matchmaking platform launched in 2020 that helps small and medium enterprises connect in order to outsource, scale, network and find clients.

Since launching B2BeeMatch, KC has signed major partnerships with the International Chamber of Commerce (ICC), everywoman UK, the Canadian Women’s Chamber of Commerce (CanWCC), the Fédération des gens d’affaires francophones de l’Ontario (FGA), and other domestic and international business organizations.

Before starting her businesses, she managed digital and social media for Deloitte Canada and its global team and directed social media for Ford.

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Thought leadership

Since 2020, KC has been a regular contributor to the Globe and Mail’s business section. Here are some of her latest articles:

Media presence

KC has also been profiled and interviewed on numerous blogs, podcasts, newspaper articles, radio stories, and television news stories in both French and English. Here’s a recent sampling:

Black Rise podcast—“Karima Catherine Goundiam's Inspiring Journey of Navigating Life's Challenges”
CanadExport—“Business matchmaking platform helps service‑providing SMEs find global markets”
WeAreTech.Africa—“Karima-Catherine Goundiam met le réseautage digital au cœur de la transformation des entreprises”
TFO.org—“Karima-Catherine Goundiam, stratège numérique sans frontières”
SaaSMag—“5 SaaS leaders on why reinvesting in your own company is so important”
Radio-Canada—"Ottawa investit dans un programme d'entrepreneuriat noir”
Voices from Main Street—“KC Goundiam of Red Dot Digital Inc.”
LinkedIn Pulse—“Spotlight 45—Superwoman Entrepreneurs: Karima-Catherine Goundiam”

International business influence

KC is heavily involved in the world of international business and leadership. Here are a few of her recent projects and appointments:

POLR Enterprises Inc.—Board member since September 2023.
Treasury Board of Canada Secretariat—Departmental Audit Committee Member since May 2022.
Shared Services Canada—Departmental Audit Committee Member since January 2022.
International Chamber of Commerce—Regional Coordinator for Africa since June 2021.

Tech Canada Advocates—Founder of this new group as part of the Global Tech Advocates network, which comprises more than 6,000 tech leaders, entrepreneurs and experts in over fifty countries worldwide. Its aim is to improve specific issues within the field of technology, such as diversity and inclusion, digital skills, talent mobility, infrastructure and access to funding. 2019 to present.
Comité de travail de relance économique—Contributor to this working group to advise Ontario and federal ministers on economic relaunch in the context of the COVID-19 pandemic in 2020 and 2021.
British Canadian Chamber of Trade and Commerce—Vice-President 2018–2021 and board member 2017-18.

Academic influence

KC’s influence also extends to the academic world. Here’s a sample:

Schulich School of Business, York University (Toronto)—Regular speaker, most recently in 2022 at the RBC Schulich Enterprise Forum, “Going Global in a Digital Age.”
Grenoble School of Management (Paris)—Regular lecturer for the Master’s in Digital Strategy since 2016.
Imperial College Business School (London, UK)—MBA Advisory Board member, 2018–present.
Centennial College School of Communications, Media, Arts and Design (Toronto)—Program Advisory Committee board member for the Communications and Media program, 2019–2021.

Awards and nominations

Here’s a sample of KC’s recent awards and nominations.

In 2024, she received a nomination for the 32nd annual RBC Canadian Women Entrepreneur Awards, presented by Women of Influence+.
In 2024, B2BeeMatch was nominated for the "Small Business of the Year" award and KC was nominated for "Business Woman of the Year" at the Canadian SME Small Business Awards.
In 2021, KC was nominated for the International Inspiration Award at the 2021 FDM Everywoman in Tech Awards.
In 2018, KC received the JoAnna Townsend Excellence Award from the Organization of Women in International Trade (OWIT).