Biography
KC Goundiam is startup founder and CEO who shares her expertise and vision around leadership strategy, digital transformation, and DEI at events, conferences, and media opportunities across the globe.
In 2014, KC founded Red Dot Digital, a digital strategy and management consulting firm. In 2020, she went on to found B2BeeMatch, a membership-based business matchmaking platform that helps small and medium businesses generate leads, grow, and scale internationally.
Before starting her businesses, KC managed digital and social media for Deloitte Canada and its global team and directed social media for Ford.
Before immigrating to Canada, KC lived and worked in France, the UK, and the US. KC was born and raised in Senegal.
KC currently leads a fully remote, diverse, and international team of more than 40 people for B2BeeMatch from her home base in Canada.
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Thought leadership
KC is a regular contributor to the Globe and Mail’s business section.
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“In an era of rapidly changing social media, classic approaches work best for businesses”
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“People need to come first: How to stop the burnout epidemic in middle management”
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“What to ask yourself before leaving a corporate job for a startup”
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“The three stages of a corporate career - and how to navigate each one”
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“Fixing systemic racism in the workplace isn’t the job of those harmed by it”
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“What I wish someone told me about working in Canada when I first immigrated”
Media presence
KC is often interviewed for blog posts, podcast episodes, newspaper articles, radio stories, and television news stories.
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Black Rise podcast—“Karima Catherine Goundiam's Inspiring Journey of Navigating Life's Challenges”
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CanadExport—“Business matchmaking platform helps service‑providing SMEs find global markets”
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WeAreTech.Africa—“Karima-Catherine Goundiam met le réseautage digital au cœur de la transformation des entreprises”
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TFO.org—“Karima-Catherine Goundiam, stratège numérique sans frontières”
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SaaSMag—“5 SaaS leaders on why reinvesting in your own company is so important”
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Radio-Canada—"Ottawa investit dans un programme d'entrepreneuriat noir”
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Voices from Main Street—“KC Goundiam of Red Dot Digital Inc.”
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LinkedIn Pulse—“Spotlight 45—Superwoman Entrepreneurs: Karima-Catherine Goundiam”
International business influence
KC is heavily involved in the world of international business and business leadership.
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POLR Enterprises Inc.—Board member since September 2023.
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Treasury Board of Canada Secretariat—Departmental Audit Committee Member since May 2022.
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Shared Services Canada—Departmental Audit Committee Member since January 2022.
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International Chamber of Commerce—Regional Coordinator for Africa since June 2021.
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Tech Canada Advocates—Founder of this new group as part of the Global Tech Advocates network, which comprises more than 6,000 tech leaders, entrepreneurs and experts in over fifty countries worldwide. Its aim is to improve specific issues within the field of technology, such as diversity and inclusion, digital skills, talent mobility, infrastructure and access to funding. 2019 to present.
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Comité de travail de relance économique—Contributor to this working group to advise Ontario and federal ministers on economic relaunch in the context of the COVID-19 pandemic in 2020 and 2021.
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British Canadian Chamber of Trade and Commerce—Vice-President 2018–2021 and board member 2017-18.
Academic influence
KC’s influence extends to the academic world.
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Schulich School of Business, York University (Toronto)—Regular speaker, most recently in 2022 at the RBC Schulich Enterprise Forum, “Going Global in a Digital Age.”
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Grenoble School of Management (Paris)—Regular lecturer for the Master’s in Digital Strategy since 2016.
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Imperial College Business School (London, UK)—MBA Advisory Board member, 2018–present.
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Centennial College School of Communications, Media, Arts and Design (Toronto)—Program Advisory Committee board member for the Communications and Media program, 2019–2021.
Business awards
KC is often recognized with awards and nominations that honor her contributions to the world of business.
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In 2024, she received a nomination for the 32nd annual RBC Canadian Women Entrepreneur Awards, presented by Women of Influence+.
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In 2024, B2BeeMatch was nominated for the "Small Business of the Year" award and KC was nominated for "Business Woman of the Year" at the Canadian SME Small Business Awards.
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In 2021, KC was nominated for the International Inspiration Award at the 2021 FDM Everywoman in Tech Awards.
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In 2018, KC received the JoAnna Townsend Excellence Award from the Organization of Women in International Trade (OWIT).